Jan 29, 2018
There are two types of people in the business world: those who hustle and like the hustle, and those who would rather go to the bar and chill. Robert Kandell was a hustler in corporate America and was excited to roll out to work every day. The space he was in needed a lot of leadership and management skills which he was well equipped for, but this cost him to be disconnected from his wife to the point that they were just passing by each other. He looked for help and found it, and this led him to start his own business, One Taste, in 2004. Like most startups, it looked great in concept but didn’t do well in marketing. Thanks to the Blue Ocean Strategy, Robert came up with a business plan to gain the attention he needed for his business. Learn why writing these powerful ideas down first before launching is important as it can make others see the pathway to success that you are seeing.